McDonald’s is returning to Vietnam with the opening of their first store in that country since the takeover by the Communists. According to an article in the New Straits Times of Singapore a Vietnamese businessman raised in America has returned to his homeland with big ideas. With the help of connections to the Premier of the country and a dislike of native fish sauce made from fermented fish and sea salt he opened a McDonald’s franchise in Ho Chi Minh City(Saigon).
In the early 1990’s the Communist Government of Vietnam saw the writing on the wall and came to the conclusion that collectivism does not work. They decided to open up the country to foreign investors and as a result the country’s economy is beginning to flourish. McDonalds is joining other American companies such as Coca Cola, Burger King and Starbucks in mining the emerging markets of that country.