091 VVA – We Won the War – Ask Robert McNamara about his Numbers

Robert McNamara & Lyndon Johnson, Vietnam Veteran News, Mack Payne

Secretary of State Dean Rusk, President Lyndon B. Johnson, and Secretary of Defense Robert McNamara at a meeting in the Cabinet Room of the White House. (Photo credit: Wikipedia)

This episode features a look and commentary on an article from Forbes Magazine byJonathan Salem Baskin. Baskin describes the methods used by then Secretary of Defense Robert McNamara to manage the Vietnam War from a marketing perspective. The main point of the article is that you have to take into account more than just numbers in decision making. The human factor must be incorporated into the decision making process or you will more than likely be doomed to failure.


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