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Jim Fredrick, author of Opening Weekend.
Episode 3169 of the Vietnam Veteran News Podcast will feature an interview with movie marketing expert Jim Fredrick and his career work and Andy Pham, a good friend of this podcast.
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider’s Look at Marketing Hollywood’s Hits and Flops recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
“Opening Weekend is for anyone who ever wondered how they were convinced to see a terrible movie. Jim takes us behind the curtain revealing the inspiration, desperation, and pure fun of marketing movies. Insightful and full of juicy details—if you love movies, you must read Opening Weekend.“
– Barbara Glazer, film marketing executive
Listen to Episode 3169 and discover more about movie marketing executive Jim Fredrick and his work.
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