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VVMF
Episode 3203 of the Vietnam Veteran News Podcast will feature a story about how the VVMF is adapting to the future for continued service to Vietnam Veterans. The featured story is titled: How the Vietnam Veterans Memorial Fund transformed fundraising efficiency and it appeared on the Bonterratech website.
It was reported the Vietnam Veterans Memorial Fund (VVMF) was founded by Vietnam veterans to honor fallen service members and has grown into a leading organization dedicated to remembrance, education, and legacy preservation. As it manages the Vietnam Veterans Memorial, The Wall of Faces, and various educational initiatives, VVMF faces a critical transition: with nearly 500 Vietnam veterans passing away daily, its longtime donor base is rapidly changing. The organization must now engage the next generation—children and grandchildren of those who served—while sustaining strong fundraising performance.
VVMF’s fundraising operations were hindered by fragmented systems. Digital and direct mail efforts operated separately, donor data was often duplicated, and manual processes consumed significant staff time. Limited database functionality and poor data hygiene made donor segmentation, campaign selection, and reporting inefficient and unsustainable.
To address these challenges, VVMF implemented Bonterra EveryAction, creating a unified fundraising ecosystem. With support from Bonterra’s team, VVMF migrated over one million donor accounts and integrated digital and offline data into a single platform. Automated segmentation, advanced reporting, and workflow tools streamlined operations, improved direct mail targeting, and enabled highly personalized outreach at scale. Insights into donor behavior also reduced costs by refining retargeting strategies.
The results were transformative: average online gifts nearly doubled, the number of recurring donors doubled, and donor portfolio management expanded significantly. Automation eliminated manual administrative tasks and enhanced stewardship efforts, including expanded communications for the In Memory program. Today, VVMF operates with greater efficiency, deeper donor insight, and a stronger foundation for engaging future generations.
Listen to Episode 3203 and discover more about how the VVMF is adapting to the future for continued service to Vietnam Veterans.
